Reading Announcement: Controlling A Deadly Urge

 
Published: 11-10-2009-15:39
   
In the news: http://www.2theadvocate.com/news/business/59271707.html?index=14&c=y

Controlling A Deadly Urge
Startup firm coins technology to delay texts, calls of drivers
* By GARY PERILLOUX
* Advocate business writer
* Published: Sep 14, 2009

Seven years ago in his Texas garage, Robert Guba helped launch what would become Trace Security Inc., now a Baton Rouge company counting more than 1,000 corporate customers seeking safety in such ticklish domains as federal corporate governance laws and health-care privacy.

For an encore, Guba jumped down to earth to tackle something at the fingertips of consumers: how to say no to texts, e-mails and phone calls while driving.

Dozens of states, including Louisiana, prohibit text-messaging while driving. Others are enforcing stiff fines for merely talking on a phone while driving. Prison terms and multimillion-dollar lawsuits have ensued from mishaps caused by driving while telecommunicating.

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